Common SEO Myths Debunked
Just like any industry, the SEO world has its share of myths too. Unfortunately, many of these misconceptions have been misconstrued as facts and all too often, a lot of people fall victim into these less than factual beliefs.
It’s quite easy to see how misinformation can happen in SEO. The industry itself has a ton of gray areas, after all. With 2020 already on the horizon, it’s about time to bust these myths so you won’t need to look back at them on your way into 2020.
Publishing great content is enough
This is quite a popular opinion in the SEO world. While bigger players can easily garner thousands of page views without the need to build links, those who aren’t as established cannot just bank on their content and expect traffic to come rushing in. what you should be focusing on is creating and publishing only high-value content and make sure it is distributed and promoted too via creative campaigns and effective link-building strategies.
Getting it right once is enough
What should be understood is that SEO is an ever-evolving industry. Trends that used to work may not necessarily elicit the same results a few years down the road. Sure, you may have gotten it right once, but unless ongoing efforts are invested into the project, expect that the impressive results you were gaining then can wane over time.
Keywords are everything
While keywords did play a critical role at the birth of search engine optimization, two decades later, they have significantly diminished their relevance where queries go. These are no longer times where it is still necessary to count the number of times keywords appear in your content as well as getting the ideal ratio are still relevant. If you have an SEO strategy that is banked on nothing but keywords, it’s about time you tweak that.
Regular updates matter
While the freshness of content does matter up to a certain extent, you’ll find that this is not always true for every topic. In fact, old content may be better than new content. Making random updates to various parts of your website just for the case of rankings is not really going to have that much impact on it. Updating existing content, however, to ensure that newer and more relevant information will be included is one way of doing it right. Remember that the key is user intent. If an update is not really going to benefit users that much, Google is just likely going to ignore it.
Word count can help you rank
Instead of focusing on the actual word count, you should be more concerned about how appropriate the length of your content is in relation to what is being queried. While there are some signs that long-form content does seem to have more advantage than shorter write-ups, it is best to create content with answering and satisfying a query which you wish to rank.
It’s all about backlinks
Links are important. Without then, it may be next to impossible for search engines to crawl and even find new content. However, there are instances when too many backlinks might actually hurt your website. This is especially true if it is linked from web pages that are considered low quality. While it is important to actively pursue backlinks make it aimed at growing conversion or Google can penalize your site which could lead to your pages disappearing from the search results and that is even more tragic.